Case Study of a film
Case Study of Get Out
History/Audience
Get Out is a 2017 American horror film written and directed by Jordan Peele in his directorial debut. Get Out premiered at the Sundance Film Festival on January 23, 2017 and was theatrically released in the United States on February 24, 2017, by Universal Pictures. It was a massive commercial success, grossing $255 million worldwide on a $4.5 million budget, with a net profit of $124.8 million. It was the 10th most profitable film of 2017. It was chosen by the National Board of Review, the American Film Institute, and Time magazine as one of the top ten films of the year. It received widespread acclaim from critics for its writing, directing, acting, and social critics. 38% of the film's opening weekend audience was African-American, while 35% was white.
Production
Jordan Peele, the director of this film, previously worked on comedy, including the sketch sky Key and Peele. Peele was introduced to producer Sean McKittrick by comedy partner Keegan-Michael Key in 2013. He said "I was shooting a movie with Keegan-Michael Key." He said, "You gotta meet Jordan, he's a horror fanatic and he has all these ideas." Peele wrote the draft of the script in two months. Filming began on February 16, 2016. Shooting took place in Fairhope, Alabama, for three weeks, followed by Barton Academy and in the Ashland Place Historic District in midtown Mobile, Alabama. Filming took 23 days. The production companies for this film are Blumhouse Productions, QC Entertainment, and Monkeypaw Productions
Distribution
Get Out grossed 176 million dollars in the U.S. and Canada and $79.4 million in other territories for a worldwide gross of $255.5 million, against a production budget of $4.5 million. It was distributed to movie theaters across the world. In the opening weekend, it grossed $30.5 million in the United States. It was distributed by Universal Pictures
Marketing
It was a massive marketing success. It was the 10th most profitable film of 2017.
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